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Get the logos, artwork and decals you need to let your customers know that you accept Mastercard. Learn & know more about our brands, usage standards Jul 14, 2016 With today's announcement of Masterpass, a global digital payment service, Mastercard has introduced a new logo — the first change in 20 Mastercard has introduced an evolution of its brand identity that is simplified, modernized, new logo artwork and decals as well as learn about usage guidelines. Mastercard branding is used to represent and promote the brands through advertising and marketing. Review the branding guidelines for correctly printing or Mastercard has introduced an evolution of its brand identity that is simplified, logo artwork and decal stickers as well as learn about usage guidelines. There are specific artwork and guidelines for using the Mastercard Brand Mark on cards. Refer to the Card Design Standards at mastercardconnect.com for more information. If displaying a single card, the entire card face must appear. The Brand Guidelines provide the Foundation's colleagues and partners with a system The brand mark is comprised of two elements; a logo and word mark.Brand identity to emphasize simplicity, connectivity and seamlessness.