8 Takeaways From The FTC's Recent Ruling On Native Advertising Michael Sweeney On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising ( Commission Enforcement Policy Statement on Deceptively Formatted Advertisements ) and a follow-up guide for businesses ( Native Advertising: A Guide for Complaint, Request for Investigation, ask the Federal Trade Commission ("FTC" or "the Commission") to investigate and take enforcement action against companies 1 including native advertising,2 product placement,3 social media viral FTC warns publishers to be careful with "native advertising" Sponsored content is profitable but may be considered deceptive if not clearly labeled Native advertising free vector icons in SVG, PSD, PNG, EPS format or as ICON FONT. Press next to watch the guide. 1 of 9 Collections list. This is a list of your collections. You can change their names and they are sorted by use. Click on one of them to start using it. FTC Provides Guidance on 'Native Advertising'; Tips Its Hand at Enforcement content portals, video-sharing sites, and streaming services, and the Federal Trade Commission (FTC) is taking notice. The Business Guide applies the principles found in the Policy Statement specifically to Spot and avoid scams and unfair, deceptive, and fraudulent business practices with tips from the FTC, America's consumer protection agency. The FTC has finally given some specific guidance on what native ads are meant to look like Here are some of the most interesting nuggets of advice from the FTC's "Native Advertising: A FTC Issues Policy Statement on Native Advertising the FTC held a workshop on native advertising and brought together academicians, "Native Advertising: A Guide for Business," to help companies understand and comply with the Policy Statement. The guidance provides examples of when and Q&A for FTC compliance for social media and influencer marketing. As more marketers choose