Brand name,in a nutshell,is the essence of your business.If we follow the dictionary of business management brand is "a name, sign or symbol used to identify items or services of the sellers and to differentiate them from goods of competitors".Simply speaking,brand is the image of the company developed in the mind of consumers.It helps customers to identify the company's products or services from the others.
In this highly competitive business world it is essential to develop good marketing strategies and follow them religiously.Therefore,brand identity marketing is an essential part of the business.But there is a thin line between brand identity and corporate identity that one needs to understand in order to develop effective branding strategy.
Differentiate between Brand Identity and Corporate Identity
Brand identity is the total proposition that include the performance quality,services and support along with the promisesthe company makes to its customers.The brand can be perceived as a set of values that helps to acquire a place in people's mind.Brand image is how people see the brand while brand identity is very much what the company wants their brand to be perceived by the consumers out there.
Corporate identity,on the other hand, can be translated into the visual aspects of a company's existence.Building or reviving corporate identity entails modifying and modernizing logo,image designs and security aspects while keeping the core of the brand-- that is,the name and image to its customers as it is.Unfortunately many companies get lead astray by various business consultancies while building their corporate identity.It is a misconception that changing logos,posters,advertisements northfaceoutleta and outlet designs of the company will help in popularizing brand.
Develop Brand Identity
There are several aspects of building and marketing brand identity.Systematic and practical approach can definitely earn you a good name to stand out in the constantly varying consumer world.To promote brand identity you can buy 'brand kit' that comprises logo,business cards,letterhead,envelope,brochure and most importantly website.All are uniquely designed to create distinct identity of your company.
Create a Personality